Search engine optimization is a specific, technical process that will enable visitors to find your business and website for a particular search word or phrase that has been entered into the search box of a chosen search engine (i.e. Google, Yahoo, MSN). The desired goal of search engine optimization is to get your site ranked highly for the keywords and phrases your targeted audience searches for.

Step 1: Keyword Analysis

Knowing which key words and phrases are used when consumers are searching for your unique offerings is essential in SEO. BeSprout is an expert in online marketing, and search engine marketing, and we know which words work. In addition to using these tried-and-true keywords, we thoroughly research and establish the most effective keywords for your particular website based on your products, service offerings, location and more.

Step 2: Customized Content

Once we have developed a set of select keywords for your site, we will use them to write customized content for each profit center, or department page, of your website. After the initial optimization, your content will be refreshed on a regular basis so it remains current with industry trends and your latest offerings.

Step 3: Code Enhancement

In addition to optimizing your content, we'll evaluate your website from a technical perspective. For example, search engines rely on specific coding called "title" and "meta" tags to collect information about each web page's content. We will revise your tags on a per-page basis to ensure search engines can find and evaluate all of the content on your website.

Step 4: Link Building

Inbound links, outbound links, and internal links from one page to another within your site are all critical to success in search engine rankings. We'll create internal links to make it easier for search engines to find and understand the content on your pages. We'll also create external links to other relevant websites, and we'll work to get relevant sites to link to yours. Our link building strategy is customized for each client and blends traditional website linking with social networking to give your website maximum exposure.

Step 5: Directory Submission

After optimization is underway, BeSprout will register your website with Google Sitemaps, and submit your site to all of the major search engines and directories. Our initial focus will be to get your site indexed in the top five search engines: Google, Yahoo!, MSN, AOL and Ask.com. We will continue to submit your site to additional search engines and directories for as long as you use the service.

Step 6: Reporting & Analysis

Each month, BeSprout will send detailed reports of your website's search engine rankings to you. You'll have a first-hand view as your site climbs up the search results for your target keywords. Our reporting includes numerous visibility reports and easy-to-understand graphs, making it easy for you to track progress over time.