As a general overview of the SEO process, the following steps are employed in order to generate traffic on major search engines like Google, Yahoo!, MSN, and AOL. This continuous process is an intricate, multi-faceted program that our knowledgeable team can manage for you.

Step 1: Keyword Analysis

Do you know exactly which key words and phrases consumers use when searching for your unique offerings? Identifying and perfecting your keyword list is essential in driving quality traffic through SEO. The experts at BeSprout research and establish the most successful keywords for your particular website based on your service offerings, location, and more. We know which key words and phrases are used when consumers are searching for your industry. In addition to the tried-and-true keywords, we get the most out of your keyword list by carefully analyzing trends.

Step 2: Customized Content

Once we have identified your optimal set of keywords, we incorporate these terms in customized content for your website. Our in-house copywriter utilizes keyword lists to create compelling and engaging content that is also search engine friendly. After the initial optimization, your content will be refreshed regularly to maintain rankings while updating the latest offerings in your industry. We can help you successfully communicate who you are to your target audience.

Step 3: Code Enhancement

For the purpose of optimization, content does not only mean the material visible to your web visitors. We must also evaluate your website from the technical perspective of our talented programmers. Search engines will ‘read’ the code of your website to collect information about content and then determine ranking based on the relevancy of this ‘title’ and ‘meta’ tagging. We are capable of recognizing and evaluating all of the content on your website and then revising your tags on a per-page basis to ensure search engines will favorably index your site.

Step 4: Link Building

Your search engine success also requires knowledge of inbound links, outbound links, and internal links from one page to another within your site. Imagine the search engine program trying to crawl through your website structure. Are you leading the web crawler (known as a search spider) through your content, or is the spider getting stuck and missing your data? Link building provides quality in the structure of your website. We create internal links that guide search engines to move freely through your pages. We also build external links to relevant websites and work toward getting your website external links as well. Our link building strategy is customized for each client and blends traditional website linking with social networking to give your website maximum exposure, indexing, and ranking.

Step 5: Directory Submission

BeSprout will register your website with Google Sitemaps and submit your site to all of the major search engines and directories once optimization is underway. Initially, we will focus on indexing your website in the top five search engines: Google, Yahoo!, MSN, AOL, and Ask.com. We will then continue to submit your site to additional search engines and directories.

Step 6: Reporting & Analysis

Each month, BeSprout will send detailed reports of your website's search engine rankings to you. Our reports include numerous visibility reports and easy-to-understand graphs so you can track your progress over time and watch as your site climbs up search results for your target keywords. These reports give you and us precise information about our strategies, as we continue to sharpen, refine, and get the full benefit out of your SEO campaign.